Alice Sweet Alice (ASA), a Psychedelic Darkwave musical group based in New England—USA, was born as a side project of Scott Martinez in the late 1990's. Playing bass for other groups as well as singing backup vocals. All of Scott's previous music in bands and recording was done on the West Coast, in the San Francisco bay area. Most notably Scott released a 9-song LP with Autumn Cathedral, and shared the bill with such acts as Fields of the Nephilim, Red Lorry Yellow Lorry, The Posies, Diatribe and Neurosis.

ASA obtained label representation through Renaissance Records in April of 2008 after teaming up with vocalist and keyboardist Ali Kat and guitarist Jeffrey Galios in the fall of 2007. ASA is currently in the studio recording their premier release, First Light, due to be released August 19, 2008, and will be available for sale on iTunes and Amazon.com, as well as distributed to stores all over North and South America. ASA is also working with Ravenheart Music, a subsidiary of Renaissance Records, based in Worcestershire, England.

ASA have been compared to the likes of Led Zeppelin, Pink Floyd and the Doors for their hard-hitting rock and psychedelic tendencies, and Joy Division and My Bloody Valentine for their inspired use of the darkwave sonic spectrum. ASA's music has been described as being complex, yet intricately textured with dark overtones that synthesize their European and American influences, generating a sound which is both innovative and trademark. Songs vary from serene to turbulent in their aesthetic use of acoustics, found samples, electric guitar effects, and synth-composition. ASA’s music is enhanced with powerful presentations that combine both theater and raw energy. ASA emphasizes songwriting, as dramatic lyrical performance is meshed with structured noise.